AAF RenoFormerly a2n2, the Advertising Association of Northern Nevada

Meet new RSCVA President Christopher Baum

How will the Reno Tahoe region survive and thrive as a tourist destination in coming years? Find out from the man hired to tackle that challenge–RSCVA President and CEO Christopher Baum. Hear Mr. Baum’s plans for re-shaping the national dialogue about Reno Tahoe and gain insight to the RSCVA’s new marketing campaign at the April Power Lunch. AAF Reno hosts the lunch at the Atlantis Casino Tuesday, April 10 at 11:30am for networking and the noon presentation.

Chris Baum is President and CEO of the Reno-Sparks Convention and Visitors Authority and is responsible for all activities associated with the operation of the RSCVA and its facilities. A graduate of Cornell University’s School of Hotel Administration, Mr. Baum has more than three decades of experience in the sales, marketing, hospitality and tourism industries, serving in senior roles at Westin, Hilton and Sonesta International Hotels, as well as The New Yorker magazine. Prior to joining the RSCVA in 2012, he served as the Senior Vice President of Sales and Marketing at the Detroit Metro Convention & Visitors Bureau. In his current role, Mr. Baum works with, and reports to, the 13-member RSCVA Board of Directors. He is married with three children.

What: Presentation by Christopher Baum, RSCVA President & CEO
When: Tuesday, April 10, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, April 6

All you need to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
April Power Lunch Ticket AAF Reno or ad2 member	$20
April Power Lunch Ticket AMA, AIGA, or PRSA member	$20
April Power Lunch Ticket Non-member	$30
April Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

What Today’s Clients Need from an Agency

What does it take to launch a successful advertising agency in 2012? How do today’s standout agencies set themselves apart in the crowded marketplace? Jim Magill, advertising veteran and founder of numerous Bay Area and national agencies, will share his insights on the 21st-century agency paradigm at the AAF Reno Power Lunch, Tuesday, February 21. Join us at the Atlantis Casino at 11:30 am for networking before the presentation at noon.

Jim will discuss the evolving nature of agency/client relationships, the increasingly important role of technology and the need for expertise in social, mobile and data. He will also share his insights on mapping the customer experience and tying it to a bought owned earned strategy.

About Our Speaker

If anyone understands how agencies rise and fall, Jim Magill does. Jim started his advertising career at Ogilvy & Mather, San Francisco and Hal Riney on clients as diverse as California First Bank, Henry Weinhard’s Beer, the Oakland A’s and Swanson Foods. He opened Riney’s Chicago office and managed the Anheuser-Busch account, and spent two years at Y&R Chicago building a global marketing program for Bond Brewing.

Jim opened his own agency in 1994 and went on to manage the Union Bank, SF Visitor’s & Convention Bureau, Jackson Casino and Oakland Raiders, among other accounts. In late 2005, Jim joined Sapient Corporation to help launch their Sapient Interactive practice, which integrates business consulting, technology and marketing into client success models. Jim along with two partners founded CIBO in late 2010 as a next-generation marketing agency that would focus on client results and leverage all their experience to create a different model. In 2011 the agency passed $5 million in revenue, with clients like Seagate Technology, Dolby, Disney, Union Bank and Volcom.

Jim will share many examples from his 30+ year advertising career during which he helped build some of advertising’s most venerated brands at some of its most respected agencies.

What: AAF Reno Power Lunch with Jim Magill
When: Tuesday, February 21, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, February 17

All you need to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
February Power Lunch Ticket AAF Reno or ad2 member	$20
February Power Lunch Ticket AMA, AIGA, or PRSA member	$20
February Power Lunch Ticket Non-member	$30
February Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Be Judgmental. 2011 National ADDY Reel showing.

So what does it take to win Gold at the national level? Come see for yourself as AAF Reno presents a showing of the National ADDY Awards TV reel. Join us at the Atlantis Casino Tuesday, January 10 at 11:30 am for networking before the reel presentation at noon.

Get your year off to a creative and inspired start and get that little extra motivation you need to get your local ADDY entries in (they’re due January 27). Eye rolling, applauding, snickering and other judgmental behaviors encouraged.

What: 2011 National ADDY awards TV reel viewing
When: Tuesday, January 10, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, January 6

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
January Power Lunch Ticket AAF Reno or ad2 member	$20
January Power Lunch Ticket AMA, AIGA, or PRSA member	$20
January Power Lunch Ticket Non-member	$30
January Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Developing brand loyalty with sole — the Zappos story

How does a brand known for its vast shoe collection spread awareness that it also carries clothing? November’s AAF Power Lunch will dive into the latest campaign from Zappos, the e-retailer known for its quirky culture and great service with Lynn Dizon, Assistant Brand Marketing Manager. Learn how online, mobile, QR codes, video and print can all work together to create an engaging brand experience. Join us at the Atlantis Casino November 8 at 11:30am for networking before the presentation at noon.

Lynn Dizon is responsible for the company-wide advertising strategy and execution for the Zappos brand. A new Nevada resident, Lynn joined Zappos in June 2011 and has previously worked for The Walt Disney Company and Stanley Black and Decker in Marketing and Brand Management roles. Lynn will share the brand marketing strategy at Zappos and highlights of their most recent integrated ad campaign from this past year.

What: AAF Reno Power Lunch with Lynn Dizon, Assistant Brand Marketing Manager, Zappos
When: Tuesday, November 8, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, November 4

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
November Power Lunch Ticket AAF Reno or ad2 member	$20
November Power Lunch Ticket AMA, AIGA, or PRSA member	$20
November Power Lunch Ticket Non-member	$30
November Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

What does the newspaper of the future look like?

John Maher, Publisher of RGJ Media, offers his perspective

John F. Maher, the new President and Publisher of RGJ Media, is this month’s Power Lunch keynote speaker. Maher will discuss the evolution of newspaper, and the Reno Gazette Journal in particular, into a truly integrated news media resource. Join us at the Atlantis Casino October 11 at 11:30am for networking before the presentation.

John Maher was named President of RGJ Media (a division of Gannett Co., Inc.) and Publisher of the Reno Gazette-Journal in April, 2011. In this role, John is responsible for Gannett’s operations in Northern Nevada, managing a portfolio of products which includes the Reno Gazette-Journal, RGJ.com, Cars.com, Homefinder.com, Apartments.com, Reno Magazine, and Deal Chicken. John also has oversight responsibility for Gannett’s media operations in Dayton, Fernley and Mason Valley.

What: AAF Reno Power Lunch
When: Tuesday, October 11, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

 

RSVP by Friday, October 7

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
October Power Lunch Ticket AAF Reno or ad2 member	$20
October Power Lunch Ticket AMA, AIGA, or PRSA member	$20
October Power Lunch Ticket Non-member	$30
October Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com