AAF RenoFormerly a2n2, the Advertising Association of Northern Nevada

What does the newspaper of the future look like?

John Maher, Publisher of RGJ Media, offers his perspective

John F. Maher, the new President and Publisher of RGJ Media, is this month’s Power Lunch keynote speaker. Maher will discuss the evolution of newspaper, and the Reno Gazette Journal in particular, into a truly integrated news media resource. Join us at the Atlantis Casino October 11 at 11:30am for networking before the presentation.

John Maher was named President of RGJ Media (a division of Gannett Co., Inc.) and Publisher of the Reno Gazette-Journal in April, 2011. In this role, John is responsible for Gannett’s operations in Northern Nevada, managing a portfolio of products which includes the Reno Gazette-Journal, RGJ.com, Cars.com, Homefinder.com, Apartments.com, Reno Magazine, and Deal Chicken. John also has oversight responsibility for Gannett’s media operations in Dayton, Fernley and Mason Valley.

What: AAF Reno Power Lunch
When: Tuesday, October 11, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

 

RSVP by Friday, October 7

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
October Power Lunch Ticket AAF Reno or ad2 member	$20
October Power Lunch Ticket AMA, AIGA, or PRSA member	$20
October Power Lunch Ticket Non-member	$30
October Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Is Broadcast Television Still the King?

When it comes to advertising, is broadcast TV still the heavyweight? Are the threats posed by online and mobile media like Hulu exaggerated? Or understated? Get some expert opinions at the September 13 AAF Power Lunch at the Atlantis.

September’s luncheon will feature local leaders in broadcast discussing current trends and issues with broadcast and online content, and technological developments within the industry. Our panel will review TV’s digital transition and how broadcasters are putting it to work, or not, as well as evolving trends in TV news gathering. Panelists include Chuck Alvey, President and CEO of EDAWN, Steve Cummings, GM of Northern Nevada’s Fox11, Lawson Fox, President and General Manager of KTVN Channel 2, and David Feher, chief engineer for KRNV.

What: AAF Reno Power Lunch
When: Tuesday, September 13, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

The panelists

Chuck Alvey, CEcD, is President and CEO of EDAWN – The Economic Development Authority of Western Nevada, Reporting to a community-based board of trustees and leading a professional team of nineteen, Chuck has led efforts resulting in over $1 billion in economic impact to the region. Chuck was named one of Nevada’s most respected CEO’s in November 2002 and August 2007 by Nevada Business Journal. He came to his economic development career after thirty-one years in television management in Michigan, Arizona and is in the Nevada Broadcasters Hall of Fame. Married 39 years to Pam, he has three children: Heather, 33, Ryan, 30, Amanda, 29.

 

Steve Cummings has been part of the broadcast television market in Northern Nevada for 16 years. Steve is a seasoned veteran in television leadership, with over 31 years with COX Television. He has led FOX11 and my21-TV as Vice President & General Manager for the past five years. He brings top market experience to CMG-Reno, having held management positions at WPXI in Pittsburgh, Pennsylvania & WFTV in Orlando, Florida. Cummings will focus in the years ahead on increasing FOX 11′s local news presence by spearheading FOX 11 News: 11@11 and expanding our entertainment offerings with RTV and MeTV.

Lawson Fox has served as President and General Manager of KTVN Channel 2 for the past 20 years. He has served or serves on the boards of many community organizations including Renown Regional Medical Center and the Chamber of Commerce. He enjoys music, skiing, and bicycling. He is married with two grown sons.

David Feher is the chief engineer for KRNV and maintains 12 television stations for Sunbelt Communications.

RSVP by Friday, September 9

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
September Power Lunch Ticket AAF Reno or ad2 member	$20
September Power Lunch Ticket AMA, AIGA, or PRSA member	$20
September Power Lunch Ticket Non-member	$30
September Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Is Facebook an effective brand builder? Does twitter deliver profit?

Evaluating New Media Advertising Channels with Chris Dittmore

The new media environment is rich, diverse and, at times, overwhelming. Whether you are building your own business or marketing your client’s, understanding which new media tools will work effectively is essential. The next AAF–Reno Power Lunch is here to help. On Tuesday, August 9, join Chris Dittmore of IvyPixel at the Atlantis Casino Resort Spa for new media wisdom and evaluation tactics.

Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Chris will share his formula determining which channel is right for each client.

Audiences will learn:

• The strategic framework to integrate new media into advertising campaigns
• Evaluation techniques for new media advertising channels (Mobile, Video, Local Search)
• Understanding audience selection and targeting in the new media landscape
• New Media measurement metrics for success
• Best practices in new media advertising

Chris Dittmore is the Western Region Vice President of Goodway Group & IvyPixel. IvyPixel is a digital media buying service that works exclusively with agencies in the online, mobile and in-game media space. IvyPixel launched as a sister company to the Goodway Group and Goodway 2.0. Goodway Group & Goodway 2.0 are an interactive and emerging media leader in the automotive and political verticals.

Prior to Goodway, Chris spent 18 years at Graham Advertising where he worked his way up from Account Executive to the President of the agency. He worked on a variety of Tier II and Tier III accounts including Honda, Ford, Chevy, GMC and Pontiac. At Graham, Chris was a leader of the management team who became the only Tier II approved agency for Chevrolet and Pontiac.

Chris is a California native, born and raised in Livermore, CA. He is a graduate of San Jose State University with a dual major in Advertising and Management.

What: AAF Reno Power Lunch
When: Tuesday, August 9, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, August 5

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
August Power Lunch Ticket AAF Reno or ad2 member	$20
August Power Lunch Ticket AMA, AIGA, or PRSA member	$20
August Power Lunch Ticket Non-member	$30
August Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Meet the Young Men and Women Who are After Your Job

Join the American Advertising Federation–Reno Tuesday, May 10 for our May Power Lunch featuring the University of Nevada Reno’s National Student Advertising Competition (NSAC) presentation. Advertising and Public Relations students from the Reynolds School of Journalism and marketing students from the College of Business will present the work they produced for competition client JC Penney at the Atlantis Casino Resort Spa. Networking begins at 11:30am, with lunch and the presentation to follow at noon.

This team’s presentation received the highest point total at the District 14 competition. Come see and hear how the up-and-coming generation of marketers approached client JC Penney.

What: AAF Reno Power Lunch
When: Tuesday, May 10, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Monday, May 9

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
May Power Lunch Ticket AAF Reno or ad2 member	$20
May Power Lunch Ticket AMA, AIGA, or PRSA member	$20
May Power Lunch Ticket Non-member	$30
May Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price and Two Months of Membership Free!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Direct Response Marketing vs. Brand Advertising: There’s Room in the Sandbox for Both

Branding agencies and direct response agencies are pretty good at making each other look silly. We’re all in communications so sarcasm and poking fun come naturally. The fact is, direct marketers and branders could actually learn a thing or two from one another. If you’d like to learn a thing or two about how to get the most from both camps, join American Advertising Federation–Reno Tuesday, April 12 at the Atlantis Casino Resort Spa for an informative talk with Steve Cuno of RESPONSE Agency.

This entertaining presentation will show you how to take the best from direct response marketing and the most effective tools of brand advertising to increase advertising effectiveness overall. Come learn how to enhance your advertising tool arsenal for your clients or your own business.

Steve Cuno is the founder of the RESPONSE Agency in Salt Lake City. A rare bird who “gets” both branding and direct response, Steve has taught branding for the Direct Marketing Association, and direct response for the American Advertising Federation. He is the author of the book Prove It Before You Promote It: How to Take the Guesswork Out of Marketing and numerous internationally published articles.

What: AAF Reno Power Lunch
When: Tuesday, April 12, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Thursday, April 7

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
April Power Lunch Ticket AAF Reno or ad2 member	$20
April Power Lunch Ticket AMA, AIGA, PRSA or Northern Nevada Chamber of Commerce member	$20
April Power Lunch Ticket Non-member	$30
April Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2011	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com