Digital Account Planner at Spectrum Reach

Company Name: Spectrum Reach

Company Overview: Spectrum Reach is the advertising sales division of Charter Communications, Inc.  The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising, and promotional events supported by marketing, research and award-winning creative services.  Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 26 states, Spectrum Reach covers over 3 million households throughout the country.   From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

Position: Digital Account Planner

Status: full-time


  • Actively and consistently support all efforts to simplify and enhance the customer experience
  • Assist Account Executives in prospecting by identifying day business development opportunities specifically utilizing Spectrum Reach’s suite of digital products
  • Develop positive relationships with both internal and external clients, vendors, and in the community
  • Work closely with Account Executive in understanding the advertising needs of the clients and in creating a products and services proposal that ensures the overall advertising needs are met
  • Maximize work flow by matching existing and new products based on current customer and potential client needs
  • Collect, prepare, interpret and analyze research data reports (i.e. impression rates) and incorporate into presentations and summary reports
  • Prepare sales proposals to include advertisement layout, script, proposed fee schedule, time frame for completion and other related requirements
  • Drive account strategy for retaining clients and positioning new business
  • Manage CRM (client relations management tool) output by interpreting entered information to develop additional solutions for client needs
  • Utilize customer relationship management tools to log communication and account development
  • Review reports and results with the client, conduct technical analysis and make recommendations for optimizing performance, maximizing opportunities for upsells
  • Conduct account planning and determine methods for increasing average sale among clients
  • Responsible for client communications, conflict resolution, and compliance on client deliverables and revenue. Reviews all major deliverables to ensure quality standards and client expectations are met.
  • Ensures that client issues are dealt with in an efficient manner
  • Reviews and monitors the contract and contract renewals for new work for an existing client.
  • Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable
  • Shares responsibility for driving an increase in revenue per client
  • Ensures campaigns are executed in a timely fashion and are pacing correctly
  • Direct vendors to assist in fulfilling any orders and manage any campaign challenges


  • Ability to meet and work within strict deadlines
  • Ability to communicate orally and in writing in a clear and straightforward manner
  • Ability to handle multiple projects and tasks
  • Ability to listen and interpret the needs of the customer
  • Ability to prioritize and organize effectively
  • Expert in designing solutions for the needs of clients and prospects of all media products
  • Knowledge of basic advertising principles
  • Knowledge of professional selling skills
  • Knowledge of cable television and internet/on-line products and services
  • Knowledge of Media traffic/inventory yield management
  • Knowledge of marketing research (i.e. Nielsen Research)
  • Knowledge of personal computer operation and software applications (i.e. cable billing system, Microsoft Office)
  • Proficiency with CRM System preferred

Education: Bachelor’s degree in Marketing, Advertising or related field, or equivalent experience
Certifications and/or Licenses: Valid driver´s license, satisfactory driving record within Company required standards, and auto insurance

Related Work Experience:
Sales or sales-related experience to include: 4+ years
Media industry experience: 2+ years

Office environment
Possible travel on occasion

Application Instructions: Please visit to apply.

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