AAF RenoFormerly a2n2, the Advertising Association of Northern Nevada

Meet the Young Men and Women Who are After Your Job

Join us for our May Power Lunch featuring the University of Nevada Reno’s National Student Advertising Competition (NSAC) presentation. Advertising and Public Relations students from the Reynolds School of Journalism and marketing students from the College of Business will present the work they produced for competition client Nissan at the Atlantis Casino Resort Spa. Networking begins at 11:30am, with lunch and the presentation to follow at noon.

Come see and hear how this up-and-coming generation of marketers approached client Nissan.

What: AAF Reno Power Lunch
When: Tuesday, May 8, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, May 4

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
May Power Lunch Ticket AAF Reno or ad2 member	$20
May Power Lunch Ticket AMA, AIGA, or PRSA member	$20
May Power Lunch Ticket Non-member	$30
May Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price and Two Months of Membership Free!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2013	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

See the new RSCVA Ad Campaign & meet the man behind it

How will Chris Baum and the RSCVA drive visitors to our region in this day and age? Join AAF Reno and Chris Baum at the Atlantis Casino Resort for this first full look at the new RSCVA marketing campaign. Networking at 11:30am, lunch and presentation at noon.

This is your opportunity to hear from new RSCVA President and CEO Christopher Baum about his plans to re-shape the national dialogue about Reno Tahoe and to ask him all of your burning questions.

About Chris Baum

Chris Baum is President and CEO of the Reno-Sparks Convention and Visitors Authority and is responsible for all activities associated with the operation of the RSCVA and its facilities. A graduate of Cornell University’s School of Hotel Administration, Mr. Baum has more than three decades of experience in the sales, marketing, hospitality and tourism industries, serving in senior roles at Westin, Hilton and Sonesta International Hotels, as well as The New Yorker magazine. Prior to joining the RSCVA in 2012, he served as the Senior Vice President of Sales and Marketing at the Detroit Metro Convention & Visitors Bureau. In his current role, Mr. Baum works with, and reports to, the 13-member RSCVA Board of Directors. He is married with three children.

What: New RSCVA ad campaign presentation by Christopher Baum, RSCVA President & CEO
When: Tuesday, April 10, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, April 6

All you need to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
April Power Lunch Ticket AAF Reno or ad2 member	$20
April Power Lunch Ticket AMA, AIGA, or PRSA member	$20
April Power Lunch Ticket Non-member	$30
April Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price and 3 Months Free!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2013	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

What Today’s Clients Need from an Agency

What does it take to launch a successful advertising agency in 2012? How do today’s standout agencies set themselves apart in the crowded marketplace? Jim Magill, advertising veteran and founder of numerous Bay Area and national agencies, will share his insights on the 21st-century agency paradigm at the AAF Reno Power Lunch, Tuesday, February 21. Join us at the Atlantis Casino at 11:30 am for networking before the presentation at noon.

Jim will discuss the evolving nature of agency/client relationships, the increasingly important role of technology and the need for expertise in social, mobile and data. He will also share his insights on mapping the customer experience and tying it to a bought owned earned strategy.

About Our Speaker

If anyone understands how agencies rise and fall, Jim Magill does. Jim started his advertising career at Ogilvy & Mather, San Francisco and Hal Riney on clients as diverse as California First Bank, Henry Weinhard’s Beer, the Oakland A’s and Swanson Foods. He opened Riney’s Chicago office and managed the Anheuser-Busch account, and spent two years at Y&R Chicago building a global marketing program for Bond Brewing.

Jim opened his own agency in 1994 and went on to manage the Union Bank, SF Visitor’s & Convention Bureau, Jackson Casino and Oakland Raiders, among other accounts. In late 2005, Jim joined Sapient Corporation to help launch their Sapient Interactive practice, which integrates business consulting, technology and marketing into client success models. Jim along with two partners founded CIBO in late 2010 as a next-generation marketing agency that would focus on client results and leverage all their experience to create a different model. In 2011 the agency passed $5 million in revenue, with clients like Seagate Technology, Dolby, Disney, Union Bank and Volcom.

Jim will share many examples from his 30+ year advertising career during which he helped build some of advertising’s most venerated brands at some of its most respected agencies.

What: AAF Reno Power Lunch with Jim Magill
When: Tuesday, February 21, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, February 17

All you need to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
February Power Lunch Ticket AAF Reno or ad2 member	$20
February Power Lunch Ticket AMA, AIGA, or PRSA member	$20
February Power Lunch Ticket Non-member	$30
February Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Be Judgmental. 2011 National ADDY Reel showing.

So what does it take to win Gold at the national level? Come see for yourself as AAF Reno presents a showing of the National ADDY Awards TV reel. Join us at the Atlantis Casino Tuesday, January 10 at 11:30 am for networking before the reel presentation at noon.

Get your year off to a creative and inspired start and get that little extra motivation you need to get your local ADDY entries in (they’re due January 27). Eye rolling, applauding, snickering and other judgmental behaviors encouraged.

What: 2011 National ADDY awards TV reel viewing
When: Tuesday, January 10, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, January 6

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
January Power Lunch Ticket AAF Reno or ad2 member	$20
January Power Lunch Ticket AMA, AIGA, or PRSA member	$20
January Power Lunch Ticket Non-member	$30
January Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Developing brand loyalty with sole — the Zappos story

How does a brand known for its vast shoe collection spread awareness that it also carries clothing? November’s AAF Power Lunch will dive into the latest campaign from Zappos, the e-retailer known for its quirky culture and great service with Lynn Dizon, Assistant Brand Marketing Manager. Learn how online, mobile, QR codes, video and print can all work together to create an engaging brand experience. Join us at the Atlantis Casino November 8 at 11:30am for networking before the presentation at noon.

Lynn Dizon is responsible for the company-wide advertising strategy and execution for the Zappos brand. A new Nevada resident, Lynn joined Zappos in June 2011 and has previously worked for The Walt Disney Company and Stanley Black and Decker in Marketing and Brand Management roles. Lynn will share the brand marketing strategy at Zappos and highlights of their most recent integrated ad campaign from this past year.

What: AAF Reno Power Lunch with Lynn Dizon, Assistant Brand Marketing Manager, Zappos
When: Tuesday, November 8, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, November 4

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
November Power Lunch Ticket AAF Reno or ad2 member	$20
November Power Lunch Ticket AMA, AIGA, or PRSA member	$20
November Power Lunch Ticket Non-member	$30
November Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

What does the newspaper of the future look like?

John Maher, Publisher of RGJ Media, offers his perspective

John F. Maher, the new President and Publisher of RGJ Media, is this month’s Power Lunch keynote speaker. Maher will discuss the evolution of newspaper, and the Reno Gazette Journal in particular, into a truly integrated news media resource. Join us at the Atlantis Casino October 11 at 11:30am for networking before the presentation.

John Maher was named President of RGJ Media (a division of Gannett Co., Inc.) and Publisher of the Reno Gazette-Journal in April, 2011. In this role, John is responsible for Gannett’s operations in Northern Nevada, managing a portfolio of products which includes the Reno Gazette-Journal, RGJ.com, Cars.com, Homefinder.com, Apartments.com, Reno Magazine, and Deal Chicken. John also has oversight responsibility for Gannett’s media operations in Dayton, Fernley and Mason Valley.

What: AAF Reno Power Lunch
When: Tuesday, October 11, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

 

RSVP by Friday, October 7

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
October Power Lunch Ticket AAF Reno or ad2 member	$20
October Power Lunch Ticket AMA, AIGA, or PRSA member	$20
October Power Lunch Ticket Non-member	$30
October Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Is Broadcast Television Still the King?

When it comes to advertising, is broadcast TV still the heavyweight? Are the threats posed by online and mobile media like Hulu exaggerated? Or understated? Get some expert opinions at the September 13 AAF Power Lunch at the Atlantis.

September’s luncheon will feature local leaders in broadcast discussing current trends and issues with broadcast and online content, and technological developments within the industry. Our panel will review TV’s digital transition and how broadcasters are putting it to work, or not, as well as evolving trends in TV news gathering. Panelists include Chuck Alvey, President and CEO of EDAWN, Steve Cummings, GM of Northern Nevada’s Fox11, Lawson Fox, President and General Manager of KTVN Channel 2, and David Feher, chief engineer for KRNV.

What: AAF Reno Power Lunch
When: Tuesday, September 13, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

The panelists

Chuck Alvey, CEcD, is President and CEO of EDAWN – The Economic Development Authority of Western Nevada, Reporting to a community-based board of trustees and leading a professional team of nineteen, Chuck has led efforts resulting in over $1 billion in economic impact to the region. Chuck was named one of Nevada’s most respected CEO’s in November 2002 and August 2007 by Nevada Business Journal. He came to his economic development career after thirty-one years in television management in Michigan, Arizona and is in the Nevada Broadcasters Hall of Fame. Married 39 years to Pam, he has three children: Heather, 33, Ryan, 30, Amanda, 29.

 

Steve Cummings has been part of the broadcast television market in Northern Nevada for 16 years. Steve is a seasoned veteran in television leadership, with over 31 years with COX Television. He has led FOX11 and my21-TV as Vice President & General Manager for the past five years. He brings top market experience to CMG-Reno, having held management positions at WPXI in Pittsburgh, Pennsylvania & WFTV in Orlando, Florida. Cummings will focus in the years ahead on increasing FOX 11′s local news presence by spearheading FOX 11 News: 11@11 and expanding our entertainment offerings with RTV and MeTV.

Lawson Fox has served as President and General Manager of KTVN Channel 2 for the past 20 years. He has served or serves on the boards of many community organizations including Renown Regional Medical Center and the Chamber of Commerce. He enjoys music, skiing, and bicycling. He is married with two grown sons.

David Feher is the chief engineer for KRNV and maintains 12 television stations for Sunbelt Communications.

RSVP by Friday, September 9

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
September Power Lunch Ticket AAF Reno or ad2 member	$20
September Power Lunch Ticket AMA, AIGA, or PRSA member	$20
September Power Lunch Ticket Non-member	$30
September Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Is Facebook an effective brand builder? Does twitter deliver profit?

Evaluating New Media Advertising Channels with Chris Dittmore

The new media environment is rich, diverse and, at times, overwhelming. Whether you are building your own business or marketing your client’s, understanding which new media tools will work effectively is essential. The next AAF–Reno Power Lunch is here to help. On Tuesday, August 9, join Chris Dittmore of IvyPixel at the Atlantis Casino Resort Spa for new media wisdom and evaluation tactics.

Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Chris will share his formula determining which channel is right for each client.

Audiences will learn:

• The strategic framework to integrate new media into advertising campaigns
• Evaluation techniques for new media advertising channels (Mobile, Video, Local Search)
• Understanding audience selection and targeting in the new media landscape
• New Media measurement metrics for success
• Best practices in new media advertising

Chris Dittmore is the Western Region Vice President of Goodway Group & IvyPixel. IvyPixel is a digital media buying service that works exclusively with agencies in the online, mobile and in-game media space. IvyPixel launched as a sister company to the Goodway Group and Goodway 2.0. Goodway Group & Goodway 2.0 are an interactive and emerging media leader in the automotive and political verticals.

Prior to Goodway, Chris spent 18 years at Graham Advertising where he worked his way up from Account Executive to the President of the agency. He worked on a variety of Tier II and Tier III accounts including Honda, Ford, Chevy, GMC and Pontiac. At Graham, Chris was a leader of the management team who became the only Tier II approved agency for Chevrolet and Pontiac.

Chris is a California native, born and raised in Livermore, CA. He is a graduate of San Jose State University with a dual major in Advertising and Management.

What: AAF Reno Power Lunch
When: Tuesday, August 9, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, August 5

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
August Power Lunch Ticket AAF Reno or ad2 member	$20
August Power Lunch Ticket AMA, AIGA, or PRSA member	$20
August Power Lunch Ticket Non-member	$30
August Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Meet the Young Men and Women Who are After Your Job

Join the American Advertising Federation–Reno Tuesday, May 10 for our May Power Lunch featuring the University of Nevada Reno’s National Student Advertising Competition (NSAC) presentation. Advertising and Public Relations students from the Reynolds School of Journalism and marketing students from the College of Business will present the work they produced for competition client JC Penney at the Atlantis Casino Resort Spa. Networking begins at 11:30am, with lunch and the presentation to follow at noon.

This team’s presentation received the highest point total at the District 14 competition. Come see and hear how the up-and-coming generation of marketers approached client JC Penney.

What: AAF Reno Power Lunch
When: Tuesday, May 10, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Monday, May 9

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
May Power Lunch Ticket AAF Reno or ad2 member	$20
May Power Lunch Ticket AMA, AIGA, or PRSA member	$20
May Power Lunch Ticket Non-member	$30
May Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price and Two Months of Membership Free!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2012	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Direct Response Marketing vs. Brand Advertising: There’s Room in the Sandbox for Both

Branding agencies and direct response agencies are pretty good at making each other look silly. We’re all in communications so sarcasm and poking fun come naturally. The fact is, direct marketers and branders could actually learn a thing or two from one another. If you’d like to learn a thing or two about how to get the most from both camps, join American Advertising Federation–Reno Tuesday, April 12 at the Atlantis Casino Resort Spa for an informative talk with Steve Cuno of RESPONSE Agency.

This entertaining presentation will show you how to take the best from direct response marketing and the most effective tools of brand advertising to increase advertising effectiveness overall. Come learn how to enhance your advertising tool arsenal for your clients or your own business.

Steve Cuno is the founder of the RESPONSE Agency in Salt Lake City. A rare bird who “gets” both branding and direct response, Steve has taught branding for the Direct Marketing Association, and direct response for the American Advertising Federation. He is the author of the book Prove It Before You Promote It: How to Take the Guesswork Out of Marketing and numerous internationally published articles.

What: AAF Reno Power Lunch
When: Tuesday, April 12, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Thursday, April 7

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.741.1632.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
April Power Lunch Ticket AAF Reno or ad2 member	$20
April Power Lunch Ticket AMA, AIGA, PRSA or Northern Nevada Chamber of Commerce member	$20
April Power Lunch Ticket Non-member	$30
April Power Lunch Ticket Student	$20

Join AAF Reno Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
AAF Reno Professional Individual Membership Good through June 30, 2011	$90
Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

The Road to Recovery

Mining the data to find the elusive customer and improve sales

Join a2n2 Tuesday, August 10 for an information-packed, strategy-intensive presentation when The Media Audit, one of our leading national database resources, presents The Road to Recovery: What Reno Marketers Need to Know. All attendees will be entered into a drawing to win a FREE one-year subscription to the Media Audit for the Reno market.

Karen Marvin of The Media Audit will discuss what local companies looking for an edge in local marketing need to know including; how local media habits differ from national habits, where the opportunities for local growth are, and how the Reno market compares to markets such as Las Vegas or Sacramento.

This presentation will take place at a2n2’s new Power Lunch venue, the Atlantis Casino Resort Spa. Networking begins at 11:30, lunch is served at 12.

Developing strong marketing strategies that can woo Reno customers ready to start spending again post-recession is key to the success of any business looking to rebound or grow. Karen Marvin will offer attendees a road map to post-recession business success using proven media and marketing strategies.

As a special bonus to our members and guests, after the presentation, there will be a drawing for a free one-year subscription to the Media Audit for the Reno market. This subscription is incredibly valuable for any agency or group that buys media and wants to understand the needs and wants of their demographic better. With turnout expected to be under 100, the odds of winning a one-year subscription for this incredible marketing tool are great.

Be sure to mark your calendar for what promises to be an incredibly informative a2n2 Power Lunch. With Radio, Online Media, Television, Cable, Print and Outdoor all jockeying for precious marketing dollars, this is an excellent opportunity to find out how to mix and match the various tools to your advantage.

Who is The Media Audit?

The Media Audit is a multimedia, qualitative audience survey conducted annually or semi-annually in 80+ local U.S. markets, providing valuable insights for today’s changing consumer and media marketplace. Shopping information includes planned purchases, frequent/heavy users, stores shopped, and brands purchased across a multitude of consumer categories. Lifestyle information includes travel and leisure activities participation, from golf to gardening to restaurant usage.

The Media Audit’s local market surveys also measure exposure to radio, print, broadcast TV, cable TV, outdoor, and online usage, thus providing the most comprehensive and up-to-date source for media and consumer insights available today.

The Media Audit syndicated database is available via a printed report as well as through a proprietary software program and through third party software packages and online delivery systems.

New venue for Power Lunches

After much feedback from Power Lunch attendees over the last year, we have moved the venue to the Atlantis Casino Resort and Spa. With a fantastic menu, easy parking and an excellent A/V system, we think the Atlantis is the perfect venue to host our luncheons. Come learn from award-winning national and international speakers from the advertising and marketing world in a great new location.

What: a2n2 Power Lunch with The Media Audit
When: Tuesday, August 10, 2010 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

This a2n2 Power Lunch is sponsored by
Emphasis on Excellence.

RSVP by Thursday, August 5

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.852.0881.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
August PowerLunch Ticket a2n2 or ad2 member	$20
August PowerLunch Ticket AMA, AIGA or PRSA member	$20
August PowerLunch Ticket Non-member	$30
August PowerLunch Ticket Student	$20

Join a2n2 Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
a2n2 Professional Individual Membership Good through June 30, 2011	$90
Professionals under age 35 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as a2n2 membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Kristi D. VandenBosch: CEO of Publicis & Hal Riney

And THEN What Happens?
Reinventing Marketing in a Post-Recession World

Every business from the mom-and-pop corner store to multinational enterprises have felt the changes which have swept the globe in the past year. Due to the recent recession and behavioral changes in the very basic way that people relate to brands and brand identity, businesses are being forced to look at the way they connect with their customers.

Kristi D. VandenBosch, CEO of Publicis & Hal Riney, will discuss the cultural shift in buying and spending behavior and how to help your clients connect with consumers in increasingly pertinent ways, adding digital, mobile, social and experiential tactics. With over 20 years of experience in the advertising and marketing fields, her forward thinking perspective on the changing landscape of advertising and marketing is particularly relevant during these turbulent and uncertain times.

Be sure to save Tuesday, April 6, on your calendar as this discussion will undoubtedly prove to be very intriguing and incredibly educational for everyone, regardless if you’re a business owner or creative professional and is an incredible opportunity to interact with one of the advertising industries top minds.

Who is Kristi VandenBosch?

Kristi joined Riney in 2009, becoming one of the first CEOs of a “traditional” advertising agency drawn from a nontraditional background. Her experience includes leading a regional network for TBWA Worldwide, as North American President of digital agency TEQUILA, as well as Managing Director tenures at Omnicom’s Direct Partners, and Draft Worldwide. Her integrated marketing services background led to roles on global marketing teams for Nissan, Infiniti, Sony and Pioneer, and her category expertise ranges from automotive to packaged goods, consumer electronics to financial services, dot‐coms to fashion. Kristi works with a number of universities, as well as the American Association of Advertising Agencies, on integrated marketing education programs, and is a frequent speaker on the influence of technology on culture and politics.

Kristi earned her M.B.A. from DePaul University’s Kellstadt School of Business in Chicago, and undergraduate degrees in Advertising Management from DePaul University, and Technical Illustration/Commercial Art from Ferris State University in Big Rapids, Michigan. She has served on the board of directors of NeoEdge, a technology company specializing in the casual gaming space, and is currently a member of the advisory board for Involver, which develops social networking applications for marketers.

Who is Publicis?

Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977 by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976. They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint, Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard’s, E & J Gallo Winery (specifically Bartles & Jaymes). Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign.The agency was purchased by Publicis in 1998.

What: a2n2 Power Lunch with Kristi D. VandenBosch
When: Tuesday, April 6, 2010
Where: Harrah’s Convention Center

April’s Power Lunch is sponsored by the Reno News & Review.

RSVP by Friday, April 2

We’ve simplified the process to RSVP for our events.All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.852.0881.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
April PowerLunch Ticket a2n2 or ad2 member	$20
April PowerLunch Ticket AMA, AIGA or PRSA member	$20
April PowerLunch Ticket Non-member	$30
April PowerLunch Ticket Student	$20

Join a2n2 Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
a2n2 Professional Individual Membership Good through June 30, 2011	$90
Professionals under age 35 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as a2n2 membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

February 2 | Chris Kelly: Marketing Tonik

RSVP by January 28 | Buy tickets online

Online and offline advertising and marketing are no longer silos unto themselves. If you want to boost the bang in your marketing buck, you need to integrate.

a2n2 Presents Chris Kelly, Managing Director of G2 direct & digital, for the February Power lunch on Tuesday the 2nd. Chris will share his experience marketing to 18 – 29 year old uninsured Californians for Tonik Healthcare using industry and audience research to integrate an offline and online campaign.

What: a2n2 Power Lunch with Chris Kelly
When: Tuesday, February 2, 2010
Where: Harrah’s Convention Center

About Chris Kelly

Christopher Kelly has twenty-five years of marketing experience in Banking, Technology, Telecommunications and Financial Services companies. As a published author and recognized leader in customer relationship management, Chris is a frequent speaker both domestically and internationally. Chris has been a member of several senior management teams with start-ups, turnarounds and Fortune 500 companies alike, demonstrating creativity, quantifiable results, leadership and seasoned management skills.

Chris’s marketing experience includes: product and brand marketing, direct marketing, database marketing and market research. He is an expert of developing and implementing information based marketing strategies that provide quantifiable results that support the brand and deliver the desired client experience.

RSVP by Thursday, January 28

We’ve simplified the process to RSVP for our events. All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.852.0881.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
February PowerLunch Ticket a2n2 or ad2 member	$20
February PowerLunch Ticket AMA, AIGA or PRSA member	$20
February PowerLunch Ticket Non-member	$30
February PowerLunch Ticket Student	$20

Join a2n2 Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
SPECIAL OFFER! Get a prorated a2n2 Professional Individual Membership for $30 off the regular price Good through June 30, 2010	$60
Professionals under age 35 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as a2n2 membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

How to Build a Sustainable Brand from Scratch

Ever wonder what the problem with women is? Charles Orlando has some experience with that. So he wrote a book about it: The Problem With Women… is Men: The evolution of a man’s man to a man of higher consciousness

But books don’t sell themselves, so Charles put his 17 years of marketing, PR and Social Media experience to work cutting through the sea of relationship books and marketing his work on a limited budget. In the process he built a following, increased unique visitors to his blog from 250 per month to over 10,ooo per month, achieved mainstream TV and radio interviews, and drove sales of thousands of books. And at January’s A2N2 Power Lunch he’ll tell us how.

What: a2n2 Power Lunch with Charles Orlando
When: Tuesday, January 5, 2010
Where: Harrah’s Convention Center

RSVP by Thursday, December 31st

We’ve simplified the process to RSVP for our events. All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.852.0881.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
January PowerLunch Ticket a2n2 or ad2 member	$20
January PowerLunch Ticket AMA, AIGA or PRSA member	$20
January PowerLunch Ticket Non-member	$30
January PowerLunch Ticket Student	$20

Join a2n2 Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
a2n2 Professional Individual Membership Good through June 30, 2010	$90
Professionals under age 35 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as a2n2 membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Counter-Incumbency: Defending your piece of the pie, or how to get more pie

> Buy tickets

Join A2N2 and David Hayes from Vitro Robertson (sister agency of Crispin Porter + Bogusky) for a sure to be lively discussion about using guerilla and insurgent marketing to reach consumers and media beyond traditional means whilst still utilizing smaller budgets.

As head of Accounts Services and with a background in strategic thinking, hypnotizing chickens and counter-intelligence in Germany (before the fall of the wall) David will be sharing case studies and strategies fresh from the Vitro Robertson vaults.

So come down to the last a2n2 Power Lunch of the Year, have a drink and be sure to ask David the story of the 34-story building, the baseball field and the nine iron.

See you there…

What: a2n2 November Power Lunch with David Hayes from Vitro Robertson

When: November 3, 2009
11:30 – 12:00 Networking
12:00 – 1:00 Lunch

Where: Harrah’s Convention Center
219 North Center Street
Reno, NV 89501

RSVP by Thursday, October 29th

We’ve simplified the process to RSVP for our events. All you have to do is buy your tickets online or send an email to customerservice@aafreno.com with your contact info and number of attendees. You may also give us a call at 775.852.0881.

Buy Your Tickets Online

Your ticket purchase is your RSVP. Buy your tickets online and you’re done!
November PowerLunch Ticket a2n2 or ad2 member	$20
November PowerLunch Ticket AMA, AIGA or PRSA member	$20
November PowerLunch Ticket Non-member	$30
November PowerLunch Ticket Student	$20

Join a2n2 Today, Get the Member Lunch Price!

Add this item to your cart along with your member price lunch ticket
a2n2 Professional Individual Membership Good through June 30, 2010	$90
Professionals under age 35 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as a2n2 membership at a reduced fee. Learn more here.

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Jump Starting Your Professional Life in a Down Economy

Heiman	Hoff	Simantel

Join professional coaches Alice Heiman, Wayne Hoff, Kymberlee Simantel and panel moderator Charles Pullen as we discuss the most effective ways to develop new business from personal coaching to networking all with a focus on the generation of new business leads.

With decades of combined experience advising Fortune 500 companies, non-profits and individuals spanning the globe, you’ll be sure to take something away from this luncheon regardless of your line of work.

Time are tough, but we are going to show you how you can work smarter rather than harder and still come out ahead. We look forward to seeing you at this month’s luncheon.

When: Tuesday, October 6, 2009
11:30-12:00 pm Networking
12:00-1:00 pm Luncheon

Where: Harrah’s Reno

Cost: Tickets are $20 for a2n2 or ad2 members and students, $30 for non-members. AMA, AIGA and PRSA members may purchase tickets at the a2n2 member rate of $20.