How will the Reno Tahoe region survive and thrive as a tourist destination in coming years? Find out from the man hired to tackle that challenge–RSCVA President and CEO Christopher Baum. Hear Mr. Baum’s plans for re-shaping the national dialogue about Reno Tahoe and gain insight to the RSCVA’s new marketing campaign at the April Power Lunch. AAF Reno hosts the lunch at the Atlantis Casino Tuesday, April 10 at 11:30am for networking and the noon presentation.

Chris Baum is President and CEO of the Reno-Sparks Convention and Visitors Authority and is responsible for all activities associated with the operation of the RSCVA and its facilities. A graduate of Cornell University’s School of Hotel Administration, Mr. Baum has more than three decades of experience in the sales, marketing, hospitality and tourism industries, serving in senior roles at Westin, Hilton and Sonesta International Hotels, as well as The New Yorker magazine. Prior to joining the RSCVA in 2012, he served as the Senior Vice President of Sales and Marketing at the Detroit Metro Convention & Visitors Bureau. In his current role, Mr. Baum works with, and reports to, the 13-member RSCVA Board of Directors. He is married with three children.

What: Presentation by Christopher Baum, RSCVA President & CEO
When: Tuesday, April 10, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, April 6

Buy Your Tickets Online

Join AAF Reno Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Jim Magill

Jim will discuss the evolving nature of agency/client relationships, the increasingly important role of technology and the need for expertise in social, mobile and data. He will also share his insights on mapping the customer experience and tying it to a bought owned earned strategy.

About Our Speaker

If anyone understands how agencies rise and fall, Jim Magill does. Jim started his advertising career at Ogilvy & Mather, San Francisco and Hal Riney on clients as diverse as California First Bank, Henry Weinhard’s Beer, the Oakland A’s and Swanson Foods. He opened Riney’s Chicago office and managed the Anheuser-Busch account, and spent two years at Y&R Chicago building a global marketing program for Bond Brewing.

Jim opened his own agency in 1994 and went on to manage the Union Bank, SF Visitor’s & Convention Bureau, Jackson Casino and Oakland Raiders, among other accounts. In late 2005, Jim joined Sapient Corporation to help launch their Sapient Interactive practice, which integrates business consulting, technology and marketing into client success models. Jim along with two partners founded CIBO in late 2010 as a next-generation marketing agency that would focus on client results and leverage all their experience to create a different model. In 2011 the agency passed $5 million in revenue, with clients like Seagate Technology, Dolby, Disney, Union Bank and Volcom.

Jim will share many examples from his 30+ year advertising career during which he helped build some of advertising’s most venerated brands at some of its most respected agencies.

What: AAF Reno Power Lunch with Jim Magill
When: Tuesday, February 21, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, February 17

Buy Your Tickets Online

Join AAF Reno Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

It’s what all the cool cats are doing March 2

Join AAF Reno and Northern Nevada’s advertising hotshots for an evening celebrating the best advertising work of 2011. This year’s ADDY Awards Show is a retro cocktail party at the EDGE Nightspot. So grab your A-line and your skinny tie, enjoy a martini and hobnob with the advertising elite.

All work submitted to the ADDYs will be on display on digital screens throughout the club. Heavy appetizers will be served and signature cocktails (and other libations) will be available at the no-host bar.

Prepay Online by Feb. 28 and Save $10

Friday, March 2, 2012 | 6 – 9 pm
Peppermill EDGE Nightspot

$55 prepaid online (through Feb. 28)
$30 students prepaid online (through Feb. 28)
$65 after Feb. 28 and at the door
Ticket includes award party, appetizers, entertainment, dessert, after party, and one ADDY Winners Book.

After party hosted by AD2 at EDGE | 9 – 10:30 pm

Click here to buy your tickets online »

So what does it take to win Gold at the national level? Come see for yourself as AAF Reno presents a showing of the National ADDY Awards TV reel. Join us at the Atlantis Casino Tuesday, January 10 at 11:30 am for networking before the reel presentation at noon.

Get your year off to a creative and inspired start and get that little extra motivation you need to get your local ADDY entries in (they’re due January 27). Eye rolling, applauding, snickering and other judgmental behaviors encouraged.

What: 2011 National ADDY awards TV reel viewing
When: Tuesday, January 10, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, January 6

Buy Your Tickets Online

Join AAF Reno Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Lynn Dizon

How does a brand known for its vast shoe collection spread awareness that it also carries clothing? November’s AAF Power Lunch will dive into the latest campaign from Zappos, the e-retailer known for its quirky culture and great service with Lynn Dizon, Assistant Brand Marketing Manager. Learn how online, mobile, QR codes, video and print can all work together to create an engaging brand experience. Join us at the Atlantis Casino November 8 at 11:30am for networking before the presentation at noon.

Lynn Dizon is responsible for the company-wide advertising strategy and execution for the Zappos brand. A new Nevada resident, Lynn joined Zappos in June 2011 and has previously worked for The Walt Disney Company and Stanley Black and Decker in Marketing and Brand Management roles. Lynn will share the brand marketing strategy at Zappos and highlights of their most recent integrated ad campaign from this past year.

What: AAF Reno Power Lunch with Lynn Dizon, Assistant Brand Marketing Manager, Zappos
When: Tuesday, November 8, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, November 4

Buy Your Tickets Online

Join AAF Reno Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

John Maher, Publisher of RGJ Media, offers his perspective

John F. Maher, the new President and Publisher of RGJ Media, is this month’s Power Lunch keynote speaker. Maher will discuss the evolution of newspaper, and the Reno Gazette Journal in particular, into a truly integrated news media resource. Join us at the Atlantis Casino October 11 at 11:30am for networking before the presentation.

John Maher was named President of RGJ Media (a division of Gannett Co., Inc.) and Publisher of the Reno Gazette-Journal in April, 2011. In this role, John is responsible for Gannett’s operations in Northern Nevada, managing a portfolio of products which includes the Reno Gazette-Journal, RGJ.com, Cars.com, Homefinder.com, Apartments.com, Reno Magazine, and Deal Chicken. John also has oversight responsibility for Gannett’s media operations in Dayton, Fernley and Mason Valley.

What: AAF Reno Power Lunch
When: Tuesday, October 11, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, October 7

Buy Your Tickets Online

Join AAF Reno Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

When it comes to advertising, is broadcast TV still the heavyweight? Are the threats posed by online and mobile media like Hulu exaggerated? Or understated? Get some expert opinions at the September 13 AAF Power Lunch at the Atlantis.

September’s luncheon will feature local leaders in broadcast discussing current trends and issues with broadcast and online content, and technological developments within the industry. Our panel will review TV’s digital transition and how broadcasters are putting it to work, or not, as well as evolving trends in TV news gathering. Panelists include Chuck Alvey, President and CEO of EDAWN, Steve Cummings, GM of Northern Nevada’s Fox11, Lawson Fox, President and General Manager of KTVN Channel 2, and David Feher, chief engineer for KRNV.

What: AAF Reno Power Lunch
When: Tuesday, September 13, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

The panelists

Chuck Alvey

Chuck Alvey, CEcD, is President and CEO of EDAWN – The Economic Development Authority of Western Nevada, Reporting to a community-based board of trustees and leading a professional team of nineteen, Chuck has led efforts resulting in over $1 billion in economic impact to the region. Chuck was named one of Nevada’s most respected CEO’s in November 2002 and August 2007 by Nevada Business Journal. He came to his economic development career after thirty-one years in television management in Michigan, Arizona and is in the Nevada Broadcasters Hall of Fame. Married 39 years to Pam, he has three children: Heather, 33, Ryan, 30, Amanda, 29.

Steve Cummings

Steve Cummings has been part of the broadcast television market in Northern Nevada for 16 years. Steve is a seasoned veteran in television leadership, with over 31 years with COX Television. He has led FOX11 and my21-TV as Vice President & General Manager for the past five years. He brings top market experience to CMG-Reno, having held management positions at WPXI in Pittsburgh, Pennsylvania & WFTV in Orlando, Florida. Cummings will focus in the years ahead on increasing FOX 11′s local news presence by spearheading FOX 11 News: 11@11 and expanding our entertainment offerings with RTV and MeTV.

Lawson Fox

Lawson Fox has served as President and General Manager of KTVN Channel 2 for the past 20 years. He has served or serves on the boards of many community organizations including Renown Regional Medical Center and the Chamber of Commerce. He enjoys music, skiing, and bicycling. He is married with two grown sons.

David Feher is the chief engineer for KRNV and maintains 12 television stations for Sunbelt Communications.

RSVP by Friday, September 9

Buy Your Tickets Online

Join AAF Reno Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Our new name reflects our membership in the American Advertising Federation, a professional organization dedicated to serving as the ultimate resource for education, networking, and recognition within the marketing and advertising industries.

Join AAF Reno today! »

Evaluating New Media Advertising Channels with Chris Dittmore

Chris Dittmore

The new media environment is rich, diverse and, at times, overwhelming. Whether you are building your own business or marketing your client’s, understanding which new media tools will work effectively is essential. The next AAF–Reno Power Lunch is here to help. On Tuesday, August 9, join Chris Dittmore of IvyPixel at the Atlantis Casino Resort Spa for new media wisdom and evaluation tactics.

Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Chris will share his formula determining which channel is right for each client.

Audiences will learn:

• The strategic framework to integrate new media into advertising campaigns
• Evaluation techniques for new media advertising channels (Mobile, Video, Local Search)
• Understanding audience selection and targeting in the new media landscape
• New Media measurement metrics for success
• Best practices in new media advertising

Chris Dittmore is the Western Region Vice President of Goodway Group & IvyPixel. IvyPixel is a digital media buying service that works exclusively with agencies in the online, mobile and in-game media space. IvyPixel launched as a sister company to the Goodway Group and Goodway 2.0. Goodway Group & Goodway 2.0 are an interactive and emerging media leader in the automotive and political verticals.

Prior to Goodway, Chris spent 18 years at Graham Advertising where he worked his way up from Account Executive to the President of the agency. He worked on a variety of Tier II and Tier III accounts including Honda, Ford, Chevy, GMC and Pontiac. At Graham, Chris was a leader of the management team who became the only Tier II approved agency for Chevrolet and Pontiac.

Chris is a California native, born and raised in Livermore, CA. He is a graduate of San Jose State University with a dual major in Advertising and Management.

What: AAF Reno Power Lunch
When: Tuesday, August 9, 2011 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

RSVP by Friday, August 5

Buy Your Tickets Online

Join AAF Reno Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com

Submission due date: June 24, 6pm, Digiman Photography Studio
Hanging: July 1 – 31, Siena Hotel Spa Casino
Artists Reception: July 7, 5 – 10 pm, Siena Hotel Spa Casino

Arts slaves is currently accepting submissions from communication professionals for their July show — Le Salon de Refusés

Art Slaves 2011 Entry Form

Art Slaves is accepting submissions through June 24, 2011 for its 15th annual Art Slaves Show and Sale art show featuring the work of communications professionals in northern Nevada. The show is themed on Le Salon de Refusés — Salon of the Refused — an exhibition ordered by Napoleon III to showcase artists whose works had been rejected by Paris’ official Salon. Anyone in communications — advertising, PR, media, film, radio, printing, etc… — can submit work. Artists of all genres are encouraged to submit their work.

The show will hang at the Siena Casino in the Lounge Loft at 1 Lake Street, Reno throughout July during ARTOWN and is open to the public. An artists’ reception will be held July 7 from 5-10pm. The public is invited to view and purchase all displayed artwork during the July 7 reception that will feature spoken word performances, live music and libations.

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