What Today’s Clients Need from an Agency
Jim Magill
What does it take to launch a successful advertising agency in 2012? How do today’s standout agencies set themselves apart in the crowded marketplace? Jim Magill, advertising veteran and founder of numerous Bay Area and national agencies, will share his insights on the 21st-century agency paradigm at the AAF Reno Power Lunch, Tuesday, February 21. Join us at the Atlantis Casino at 11:30 am for networking before the presentation at noon.
Jim will discuss the evolving nature of agency/client relationships, the increasingly important role of technology and the need for expertise in social, mobile and data. He will also share his insights on mapping the customer experience and tying it to a bought owned earned strategy.
About Our Speaker
If anyone understands how agencies rise and fall, Jim Magill does. Jim started his advertising career at Ogilvy & Mather, San Francisco and Hal Riney on clients as diverse as California First Bank, Henry Weinhard’s Beer, the Oakland A’s and Swanson Foods. He opened Riney’s Chicago office and managed the Anheuser-Busch account, and spent two years at Y&R Chicago building a global marketing program for Bond Brewing.
Jim opened his own agency in 1994 and went on to manage the Union Bank, SF Visitor’s & Convention Bureau, Jackson Casino and Oakland Raiders, among other accounts. In late 2005, Jim joined Sapient Corporation to help launch their Sapient Interactive practice, which integrates business consulting, technology and marketing into client success models. Jim along with two partners founded CIBO in late 2010 as a next-generation marketing agency that would focus on client results and leverage all their experience to create a different model. In 2011 the agency passed $5 million in revenue, with clients like Seagate Technology, Dolby, Disney, Union Bank and Volcom.
Jim will share many examples from his 30+ year advertising career during which he helped build some of advertising’s most venerated brands at some of its most respected agencies.
What: AAF Reno Power Lunch with Jim Magill
When: Tuesday, February 21, 2012 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa
RSVP by Friday, February 17
Buy Your Tickets Online
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February Power Lunch Ticket
AAF Reno or ad2 member |
$20 |
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February Power Lunch Ticket
AMA, AIGA, or PRSA member |
$20 |
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February Power Lunch Ticket
Non-member |
$30 |
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February Power Lunch Ticket
Student |
$20 |
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Join AAF Reno Today, Get the Member Lunch Price!
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AAF Reno Professional Individual Membership
Good through June 30, 2012 |
$90 |
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| Professionals under age 32 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as AAF Reno membership at a reduced fee. Learn more here. |
If you have any questions about or problems with the online payment process, please let us know at customerservice@aafreno.com
So what does it take to win Gold at the national level? Come see for yourself as AAF Reno presents a showing of the National ADDY Awards TV reel. Join us at the Atlantis Casino Tuesday, January 10 at 11:30 am for networking before the reel presentation at noon.