American Advertising Awards

The American Advertising Awards is one of the industry’s largest creative competitions.

Thank you for attending the 2023 AAF Reno American Advertising Awards Gala and supporting the AAF Reno Foundation Scholarship Fund.

Our American Advertising Awards Competition is now open! The American Advertising Awards attracts nearly 35,000 professional and student entries each year through local club competitions. The mission of the American Advertising Awards is to recognize and reward the spirit of creative excellence in advertising. We are excited to announce 2 new local-only awards this year:

  • Political: We created a new category just for this specialized form of advertising this year. For us, it’s not about the candidates or issues at hand, but rather the creative ways you showcased them. Note this award is local only, which means a win here will not be forwarded to the District Competition, but will give you bragging rights. For political entries to win and be forwarded on, creative must entered into another non-local only category.
  • Best Work That Never Ran: So much great work was either created as spec or for whatever reason didn’t run. We’ve all had clients change their minds but that doesn’t mean the work doesn’t warrant recognition! Note this award is local only, which means a win here will not be forwarded to the District Competition, but will give you bragging rights.

We will also be awarding a Judges Choice Mosaic Award. The Mosaic Award best exemplifies the spirit of diversity and inclusion by demonstrating an understanding of and sensitivity to the needs, concerns, and buying practices of multi-cultural audiences.

Pricing Information

2023 American Advertising Awards Submission Pricing:

  • Member-Single $95
  • Member-Campaign $115
  • Non Member-Single $125
  • Non Member-Campaign $145
  • Student Entry: $35

All Entries are due by January 16th, 2023 without late fees. Entries will be accepted with late fees ($30) until January 18th, 2023.

How are the American Advertising Awards judged?

Three qualified judges evaluate each submission and offer a rating on a 1-100 scale. Gold, Silver and Bronze Honorable Mentions Awards are selected based on score. Overall Best of Show is the highest scoring entry from the competition. Best of Show awards vary each year by category and are based on highest total entry scores after the Overall Best of Show. Judges Choice can be any entry, no matter what that entry scored in the competition.

How do you keep the American Advertising Awards fair?

We choose three vetted judges from similar sized markets outside of our area, who are not personally connected to our local agencies or anyone on the board. These are experienced advertising leaders – typically those with 5-10+ years of experience as creative directors, agency owners or partners, or director level in-house roles at larger companies. Entries are shown to judges anonymously/unlabeled. Judges are not allowed to discuss submissions with each other, they do their scoring privately.

What happens after winning in the Reno Chapter awards?

Submissions that win Gold are automatically forwarded to compete in the District competition, where it will be judged by three new judges. Silver winners are given an option to forward to the District competition for a fee based on single or campaign entry. District level gold winners are similarly forwarded to Nationals.

Previous Winners Books

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2023 Winners Book

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2022 Winners Book

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2021 Winners Book

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2020 Winners Book

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2019 Winners Book

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2018 Winners Book