Marketing Myths Busted

Written by
on November 14th, 2022

The ability to authentically connect with the right audience and see maximum results is not a myth. Spectrum Reach has busted two marketing myths to help you make the connections that matter most to your business.

Myth #1: Everyone needs to see my ads.

It has been proven that ads are more effective when targeted to a specific audience. According to ZypMedia, 84% of consumers shop locally to support their community, while 54% do it to boost their local economy.1

Using an advertising partner like Spectrum Reach can help you tap into demographics (i.e., age, location, and gender) and psychographics (i.e., consumer behavior and buying habits) in a privacy-focused manner.

Myth #2: I can’t afford to advertise like the big brands.

Technology, like our DIY advertising tool, Ad Portal, can help you plan, design, and manage campaigns from a computer. Ad Portal uses aggregated and de-identified data to generate ad campaigns based on your specific goals, audience(s), and budget.

At Spectrum Reach, we believe every business should have the opportunity to grow across all screens. So, no matter what your budget is, we have the advertising solutions you need to make it happen.

Ready to take your advertising to the next level? Visit to connect with a local advertising expert today.