Meet Jackie Shelton, 2017 Community Contribution Award Honoree
Written by Danni Winteron June 12th, 2018
After a 30-year career in the communications industry, Jackie still has a hard time focusing on one particular aspect of it, so she’s stopped trying. As Vice President of Public Relations for the Estipona Group, she gets to handle strategic communications and event planning for clients ranging from governmental agencies to healthcare and higher education providers.
A graduate of the University of Nevada, Jackie has worked in all facets of communications from running two advertising agencies to publishing two of the Northern Nevada region’s premiere publications, RLife and Family Pulse. She has also served as an editor for Comstock’s Magazine, along with several parenting magazines. In addition to her magazine work, she has been published in Chicken Soup for the Soul and 365 Scary Stories, a Barnes & Noble anthology.
Jackie’s marketing experience runs through the housing, renewable energy, healthcare, non-profit, hotel-casino, retail and entertainment sectors. She has worked with non-traditional clients with less traditional goals, like the region’s first curbside recycling program/plant, where she hosted a formal sit-down luncheon for area dignitaries. She has also done work for a therapist specializing in issues of sexuality, local funeral home chain, and a non-profit organization focused on helping people with disabilities live independently.
While her teams have won many marketing awards from organizations as varied as the American Advertising Federation to the Western Fairs & Exposition Organization, Jackie has always been focused on results. Working with clients from a national dental chain to a regional grocery store chain and one of our area’s most successful real estate agencies, she has crafted creative solutions designed to increase profits and goodwill.
Before joining the Estipona Group, Jackie served as a marketing & communications manager for TrueBlue, Inc., a national, publicly traded blue-collar staffing company. While overseeing the external and internal marketing for CLP Resources, Inc. and PTS, the company’s skilled trades and industrial divisions, she helped the company navigate the recession and target different sectors, including renewable energy, so the company could continue to thrive and prosper.
Jackie currently serves on the board of directors for NCET. She earned her accreditation in public relations (APR) in 2016, and served on the board of directors for the Public Relations Society of America Sierra Nevada Chapter for three years. She has also served on the local, regional and national board of the American Advertising Federation, as well as numerous local/regional non-profit and professional organizations, including the Unnamed Writers’ Group and Nevada Recycling Coalition.
Celebrate Jackie’s hard work on behalf of the Reno community at the Ad People of the Year Awards on June 20th! Get your tickets here.