Heads in Beds: The Business of Destination Marketing
Tourism marketing isn’t about selling a product; it’s about selling a feeling.
January 27th
11:30am - 1:00pm
Join AAF Reno for an engaging panel discussion with industry experts who market destinations for a living. From inspiring wanderlust to driving real bookings, this panel will explore how today’s tourism brands cut through the noise, tell authentic stories, and convert attention into action.
Panelists will share real-world insights on:
- How travelers discover and choose destinations
- Balancing brand storytelling with performance marketing
- The role of digital, social, and content in the travel decision journey
- Measuring success beyond likes, impressions, and pretty pictures
Panelists Include:
- Moderator: Gabbi Hall, Director of Brand Experience at Noble Studios
- April Conway, Director of Marketing at Reno-Tahoe Airport Authority
- Christina Erny, CMO of Reno-Sparks Convention & Visitors Authority
- Rafael Villanueva, CEO at Travel Nevada
Check in + mingle from 11:30am – 12:00pm. Panel discussion begins at 12:00pm. This event is sponsored by Noble Studios.
$35 - $40
Heads in Beds: The Business of Destination Marketing
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January 27th
11:30am - 1:00pm
The Discovery
490 S Center St.
Reno, Nevada 89501
